2011 SF Bay ADDY® Award Winners By Category

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Sales PromotionCollateral MaterialOut-Of-HomeNon-Traditional AdvertisingConsumer or Trade PublicationNewspaperInteractive MediaRadioTelevisionMixed/Multiple MediaPublic ServiceAdvertising Industry Self PromotionElements of AdvertisingLocal-Only Categories

BEST OF SHOW

BEST OF SHOW: Goodby, Silverstein & Partners: Logitech, Logitech - Google TV - Ivan Cobenk
Sales Promotion (Design/Packaging): Duncan/Channon: Jackson Family Wines, Farrier Wine Packaging
Interactive: Evolution Bureau: Wm. Wrigley Jr., Company/Juicy Fruit, Serenading Unicorn
Broadcast: Goodby, Silverstein & Partners: Logitech, Logitech - Google TV - Ivan Cobenk
Special Judges Citation: Overall Excellence: Venables Bell and Partners: Montana Meth Project/The Siebel Foundation, Thief/Prostitute/Junkie/Runaway

AD PERSON OF THE YEAR: Paul Venables.

View the complete list of winners by organization.


SALES PROMOTION

SALES PROMOTION CAMPAIGN

GOLD ADDY: WEBENERTIA
Advertiser: Niamaj
Title: Niamaj
Steve Ohanians, Creative Director
Danny Halvorson, Art Director
Valod Amirkhanian, Programming Director
Michael Marcus, Lead Programmer

PACKAGING

SILVER ADDY: MCDILL ASSOCIATES
Advertiser: Martinelli's
Title: Martinelli's Sparkling Fruit Juices
Melissa McDill, Art Director
Kim Farrell, Designer
Matt O'Leary, Production

PACKAGING CAMPAIGN

BEST OF SHOW (DESIGN/PACKAGING)
GOLD ADDY: DUNCAN/CHANNON
Advertiser: Jackson Family Wines
Title: Farrier Wine Packaging
Patrick Nistler, Sr. Designer
Larissa Waters, Designer
John Munyan, Creative Director, Copywriter
Jessea Hankins, Senior Producer
Ken Hall, Associate Creative Director
Liddy Parlato, Account Director
Leslie Muelder, Account Executive
Malia Collins, Account Executive
Faye Rinkert, Digital Artist

GOLD ADDY: PUREMATTER
Advertiser: SportyVibe
Title: SportyVibe Packaging 
Courtney Smith, Creative Chief Officer
Diana Rich, Senior Designer
Maya Smith, Production Artist

SILVER ADDY: BAKKEN CREATIVE
Advertiser: Annabella Cheese
Title: Annabella Buffalo Mozzeralla
Michelle Bakken Whitaker, Creative Director/Designer

TRADE SHOW EXHIBIT

SILVER ADDY: ALT.
Advertiser: Microsoft MIX
Title: MIX TRADE SHOW 
Jonathan Butts, Executive Creative Director
Shawn Poe, Art Director
Gina Markovich, Production Manager
Winn Taylor, Furniture Designer
Aaron Sather , Illustrator
Steve Franklin, President & Account Director
Stephanie Sohol, Account Manager

POINT-OF-PURCHASE CAMPAIGN

SILVER ADDY: DUNCAN/CHANNON
Advertiser: Jackson Family Wines
Title: La Crema POS
John Munyan, Creative Director, Copywriter
Amy Petrolati, Designer
Leigh Beisch, Photographer
Jessea Hankins, Senior Producer
Liddy Parlato, Account Director
Jen Gbur, Account Executive
Jacquline Fodor, Art Buying, Director of Integrated Production

SILVER ADDY: LIQUID AGENCY
Advertiser: Hitachi
Title: Hitachi
Alfredo Muccino, Chief Creative Officer
Jason Vestri, Designer

SILVER ADDY: LIQUID AGENCY
Advertiser: Adidas
Title: Adidas Mega
Alfredo Muccino, Chief Creative Officer
Dave Williams, Creative Director
Peter Baston, Designer
Mette Rankin, Designer
Sonja Niess, Designer
Tess Anson, Designer

VIDEO SALES PRESENTATION

SILVER ADDY: PUREMATTER
Advertiser: ecollective/ECS Refining
Title: ecollective Partner Sales Video
Courtney Smith, Creative Chief Officer
Ryan Campbell, Senior Account Planner
Will Myers, Videographer/Editor

SILVER ADDY: LIQUID AGENCY
Advertiser: Intel
Title: Intel CPU Relevancy
Alfredo Muccino, Chief Creative Officer
Boyd Tveit, Creative Director
Neal Prentice, Design Director

SILVER ADDY: LIQUID AGENCY
Advertiser: Intel
Title: Intel CPU Saves Time
Alfredo Muccino, Chief Creative Officer
Boyd Tveit, Creative Director
Neal Prentice, Design Director
Harry Hayes, Designer


COLLATERAL MATERIAL

STATIONERY PACKAGE

SILVER ADDY: SAY MEDIA
Advertiser: biz cards for all of SAY Media's clients @ agencies & brands
Title: SAY: Business Cards
Troy Young, President
Sarah Teubner, Marketing Designer

POSTER

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: HBO
Title: Sopranos Wine Poster
Paul Venables, Founder, Creative Director
David Kim, Interactive Creative Director
Brandon Sides, Art Director
Chip Waters, Copywriter
David Emmite, Photographer
Lilian Ojeda, Account Director
Nick Bedell, Account Manager
Akemi Allen, Print Producer
Tara Petters, Project Manager


OUT-OF-HOME

OUTDOOR BOARD

SILVER ADDY: HUB STRATEGY
Advertiser: Oakland Athletics
Title: Towel
DJ O'Neil, Creative Director
Peter Judd, Creative Director
Jason Rothman, Art Director
Chris Elzinga, Copywriter
Angelina Dilg, Agency Producer

SILVER ADDY: HUB STRATEGY
Advertiser: Oakland Athletics
Title: Run On Walks
DJ O'Neil, Creative Director
Peter Judd, Creative Director
Jason Rothman, Art Director
Chris Elzinga, Copywriter
Angelina Dilg, Agency Producer

MASS TRANSIT, INTERIOR

SILVER ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: MINI USA
Title: MINI Cooper Money Car

MASS TRANSIT, EXTERIOR

GOLD ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: MINI USA
Title: MINI Countryman Snow Globe

SILVER ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: MINI USA
Title: MINI Countryman Family Pack

SITE, INTERIOR STATIC

SILVER ADDY: CREATIVE I ADVERTISING
Advertiser: HP
Title: HP Business Notebook Posters
Rick Mathieson, Creative Director
John Futch, Account Executive
Phil Brooks, Senior Art Director

SITE, EXTERIOR STATIC

SILVER ADDY: JOHN MCNEIL STUDIO
Advertiser: Juniper
Title: Hairball Installation
John McNeil , Chief Creative Officer
Kim Le Liboux, Executive Creative Director

OUT-OF-HOME CAMPAIGN

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: Conoco Phillips 76
Title: We're on the Driver's Side, campaign launch
Paul Venables, Founder, Creative Director
James Robinson, Associate Creative Director
Jonathan Byrne, Associate Creative Director
Lilian Ojeda, Account Director
Chris Turney, Account Manager
James Sablan, Print Producer
Tara Petters, Project Manager


NON-TRADITIONAL ADVERTISING

NON-TRADITIONAL

GOLD ADDY: HUB STRATEGY
Advertiser: Microsoft
Title: Windows Phone 7 Shadowbox
DJ O'Neil, Creative Director
Peter Judd, Design Director
Jen Hartford, Designer
Ben King, Designer

SILVER ADDY: JOHN MCNEIL STUDIO
Advertiser: Juniper
Title: WildPosting NYC
John McNeil , Chief Creative Officer
Kim Le Liboux, Executive Creative Director
Noah Greer, Project Manager
Kristen Lewis, Senior Copy Writer


CONSUMER OR TRADE PUBLICATION

CONSUMER/TRADE, FULL PAGE, COLOR

GOLD ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: MINI USA
Title: MINI Countryman Let It Snow Print

CONSUMER/TRADE CAMPAIGN, COLOR

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Orville Redenbacher
Title: Smart Pop
Paul Venables, Founder, Creative Director
Crockett Jeffers, Associate Creative Director
Tom Scharpf, Associate Creative Director
Kate Jeffers, Account Director
Marisa Quiter, Account Supervisor
Richard Eskite, Photographer
Akemi Allen, Print Producer
Leah O'Callaghan, Project Manager

SILVER ADDY: PUREMATTER
Advertiser: Sensiba San Filippo LLP
Title: Sensiba San Filippo Ad Campaign
Courtney Smith, Creative Chief Officer
Danielle Seaman, Account Coordinator
Monica Holm, Account Supervisor
Barb Hranilovich, Illustrator

SILVER ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: Columbia Sportswear, Inc
Title: Columbia Omni Heat 2010 Print Campaign

SILVER ADDY: DECAROLIS DESIGN & MARKETING
Advertiser: Fine Science Tools
Title: Instruments of Discovery
Sheila Hatch, President
Kyle Maxwell, Artist
Kerrie Inouye, Account Manager

SILVER ADDY: COAKLEY HEAGERTY
Advertiser: Cisco Systems
Title: Cisco Small Business Heroes 
John Avilla, Creative Director
Nha Tran, Graphic Designer
Teresa Jones, Account Director


NEWSPAPER

NEWSPAPER CAMPAIGN, COLOR

GOLD ADDY: DRAFTFCB
Advertiser: Dockers
Title: Dockers Newspaper
Julie Scelzo, Creative Director; Art Director
Desmond LaVelle, Creative Director; Copywriter
Julian Quayle, Typographer
Erik Marinovich, Typographer
Michael Kim, Designer
Craig Erickson, Copywriter


INTERACTIVE MEDIA

WEBSITE, B-TO-B FLASH, SERVICES

SILVER ADDY: PUREMATTER
Advertiser: Coremetrics
Title: Coremetrics World of Online Marketing - Microsite
Courtney Smith, Creative Chief Officer
Monica Holm, Account Supervisor

WEBSITE, B-TO-B HTML, PRODUCTS

SILVER ADDY: WEBENERTIA
Advertiser: eIQ Energy
Title: eIQ website
Steve Ohanians, Creative Director
Danny Halvorson, Art Director
Valod Amirkhanian, Programming Director
Michael Marcus, Lead Programmer
Brian Huntley, Flash Developer
Vivian Mak, Graphic Designer
Jessi Enguerra, Graphic Designer

WEBSITE, B-TO-B HTML, SERVICES

SILVER ADDY: WEBENERTIA
Advertiser: AlarmPoint
Title: xMatters Website
Steve Ohanians, Creative Director
Danny Halvorson, Art Director
Valod Amirkhanian, Programming Director
Michael Marcus, Lead Programmer
Vivian Mak, Graphic Designer
Jessi Enguerra, Graphic Designer

WEBSITE, CONSUMER FLASH, PRODUCTS

SILVER ADDY: ORGANIC, INC.
Advertiser: Chrysler
Title: 2010 Dodge Charger Experience
Conor Brady, Chief Creative Officer
Sam Cannon , Executive Creative Director

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra Foods
Title: Spicy Town Website
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Brad Kayal, Art Director
Nick Cade, Copywriter
Leslie Ernst, Producer
Marisa Quiter, Account Supervisor
Development Vendor, 15 Letters

SILVER ADDY: DOJO
Advertiser: LG Electronics
Title: dLite by LG
Mauro Alencar, Partner/Executive Creative Director
Geoff Edwards, Partner/Executive Creative Director
Michael Leibowitz, Copywriter
Chris Masse, Art Director
Rafael Gaino, Programs Director
Audrey Santamarta, Partnerships
TaxiLabs, Website Programming 
HiFi, Website Sound Design

WEBSITE, CONSUMER HTML, PRODUCTS

SILVER ADDY: EVOLUTION BUREAU
Advertiser: Wm. Wrigley Jr. Company/Skittles
Title: Mob The Rainbow
Stephen Goldblatt, Executive Creative Director
Jeremy Stewart, Art Director/Designer
Christopher Kursel, Editor
Chris Chavkin, Producer
Cary Savas , Director of Client Services/Producer
Ryan Durr, Copywriter
Tim Kautz, Developer
Josh Parschauer, Copywriter
James Beikmohamedi, Copywriter

WEBSITE, CONSUMER HTML, SERVICES

SILVER ADDY: PUREMATTER
Advertiser: ecollective/ECS Refining
Title: ecollective Website
Courtney Smith, Creative Chief Officer
Ryan Campbell, Senior Account Planner
Diana Rich, Senior Designer
Maya Smith, Procution Artist

BANNERS / POP-UPS / SCREENSAVERS

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: Intel
Title: Innovation Hall of Fame
Paul Venables, Founder, Creative Director
Paul Foulkes, Associate Creative Director
Tyler Hampton, Associate Creative Director
Ezra Paulekas, Interactive Design Director
Brandon Sides, Art Director
Chip Waters, Copywriter
John Eagan, Senior Interactive Producer
Emilie Vasu, Account Director
Lindsay Cole, Account Supervisor
The Visionaire Group, Production Company

SILVER ADDY: DOJO
Advertiser: LG Electronics
Title: dLite by LG banners
Mauro Alencar, Partner/Executive Creative Director
Geoff Edwards, Partner/Executive Creative Director
Michael Leibowitz, Copywriter
Chris Masse, Art Director
Rafael Gaino, Programs Director
Audrey Santamarta, Partnerships
TaxiLabs, Website Programming 

SILVER ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: Columbia Sportswear, Inc
Title: Columbia Omni Heat Pandora Banner

MICRO OR MINI SITES

BEST OF SHOW (INTERACTIVE)
GOLD ADDY: EVOLUTION BUREAU
Advertiser: Wm. Wrigley Jr. Company/ Juicy Fruit
Title: Serenading Unicorn
Stephen Goldblatt, Executive Creative Director
Geno Burmester, Art Director
Christopher Kursel, Copywriter
Devin Croda, Motion Designer
Tim Kautz, Developer
Craig Batzofin, Executive Producer
Cary Savas, Director of Client Services
Bradley Thodarson, Production Designer
Ross Reige , Director of Photography
Allan Trautman, Puppeteer
Bruce Lanoil, Puppeteer
Rebecca Orlov, Broadcast Producer

SILVER ADDY: CATAPULTWORKS
Advertiser: Citrix
Title: The Real (virtual) World
Todd DIamond, Executive Creative Director
Mike Connor, Creative Director
Charlie Northend, Director/Producer
Frazer Bradshaw, Director of Photography
Brandond Buttrick, Editor

SILVER ADDY: CATAPULTWORKS
Advertiser: Intel
Title: March to Migration
Ed Pardo, Developer
Carol Charney, Art Director
Charlie Northend, VP Creative

SILVER ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: Columbia Sportswear, Inc
Title: Columbia Omni Heat Microsite

SILVER ADDY: WEBENERTIA
Advertiser: Niamaj
Title: Niamaj
Steve Ohanians, Creative Director
Danny Halvorson, Art Director
Brian Huntley, Flash Developer

MOBILE MARKETING

GOLD ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: MINI USA
Title: MINI Link

GOLD ADDY: AKQA
Advertiser: Nike
Title: Nike Destroyer Burrito
Neil Robinson, Group Creative Director
Huan Nghiem, Associate Creative Director
Andre Le Masurier, Associate Creative Director
Bob Hall, Senior Copywriter
Vinit Patil, Senior Copywriter
Tyler Vaught, Senior Account Executive
Antonio Pulido, Account Executive
Sallie Lippe, Program Manager

SILVER ADDY: AKQA
Advertiser: Visa 
Title: Visa Signature iPad Wallet
Bob Pullum, Group Creative Director
Rudi Anggono, Associate Creative Director
Spencer Sass, Art Director
Oliver Albrecht, Copywriter
Margo Stern, Copywriter
Paul Manangan, Photographer
James De Jesus, Director of Creative Development
Mayo Tobita, Web Developer
Tori Main, Motion Graphics Designer
Matt Law, Senior Motion Graphics Designer
Brian Snyder, Management Supervisor
Matt Greenberg, Senior Account Executive

INTERNET COMMERCIALS

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra Foods
Title: Trucker
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Brad Kayal, Art Director
Kelly Diaz, Copywriter
Leslie Ernst, Senior Interactive Producer
Rehab, Production Vendor
5th Floor Post, Editing House
Max Stein, Editor
Sean Leman, Director
Nathan Brown, Executive Producer
David Lambert, Producer

GOLD ADDY: DOJO
Advertiser: LG Electronics
Title: LG dLite Brillant Together
Mauro Alencar, Partner/Executive Creative Director
Geoff Edwards, Partner/Executive Creative Director
Michael Leibowitz, Copywriter
Chris Masse, Art Director
Sophie Gateau, Director
Audrey Santamarta, Partnerships
Sophie Gateau, Director
PARANOID, US, Production Company
VFX / Animation, Paranoid Design Studio
_White_ by LIGHTS, Music
Lime, Mix
New Hat, Color

SILVER ADDY: ORGANIC, INC.
Advertiser: Kimberly- Clark
Title: 'Buy Me Tampons'
Conor Brady, Chief Creative Officer
Sam Cannon , Executive Creative Director
Amy Hodgins Carvajal, Group Creative Director
Tom Hillebrand, Production Director
Michael Glennon, Director, KSK Studio
Rich Smith, Editor, Beast Editorial
Sarah Barclay, Executive Creative Director, JWT

SILVER ADDY: ORGANIC, INC.
Advertiser: Kimberly-Clark
Title: "Help Me Choose"
Conor Brady, Chief Creative Officer
Sam Cannon , Executive Creative Director
Amy Hodgins Carvajal, Group Creative Director
Tom Hillebrand, Production Director
Tim Godsall, Director, Biscuit Filmworks
Rich Smith, Editor, Beast Editorial

SILVER ADDY: CATAPULTWORKS
Advertiser: Citrix
Title: The Real (virtual) World Trailer
Todd Diamond, Executive Creative Director
Mike Connor, Creative Director
Brandon McFarland, Editor
Charlie Northend, VP Strategy

ONLINE CAMPAIGN

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra Foods
Title: Made By Preroll Videos: Trucker/Lavaman/Athlete
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Brad Kayal, Art Director
Kelly Diaz, Copywriter
Leslie Ernst, Senior Interactive Producer
Rehab, Production Vendor
Sean Leman, Director
Nathan Brown, Executive Producer
David Lambert, Producer
5th Floor Post, Editing House
Max Stein, Editor

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra
Title: Spicy Side Banners: Powerlift/Versus
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Brad Kayal, Art Director
Kelly Diaz, Copywriter
Leslie Ernst, Senior Producer
JVST, Production Company

GOLD ADDY: AKQA
Advertiser: Microsoft Xbox 
Title: Halo Reach: Remember Reach 
Rei Inamoto, Chief Creative Officer
Pierre Lipton, Group  Creative Director
Stephen Clements , Creative Director
Ian Aldous, Senior Art Director
Justin Pedone, Copywriter
Jeremiah Wassom, Designer/Motion
Kyle Yugawa, Designer/Motion
Andrea Bustabade, Producer
Matt Boncek, Executive Producer
Jackie Brito, Project Manager
Michael Ramirez, Project Manager
Mike Tyau, Project Manager

SILVER ADDY: ORGANIC, INC.
Advertiser: Kimberly-Clark
Title: U By Kotex*
Conor Brady, Chief Creative Officer
Sam Cannon , Executive Creative Director
Amy Hodgins Carvajal, Group Creative Director
Cinnamon Rensberry Pritchard, Creative Director

SILVER ADDY: DOJO
Advertiser: LG Electronics
Title: dLite by LG online campaign
Mauro Alencar, Partner/Executive Creative Director
Geoff Edwards, Partner/Executive Creative Director
Michael Leibowitz, Copywriter
Chris Masse, Art Director
Rafael Gaino, Programs Director
Audrey Santamarta, Partnerships
TaxiLabs, Website Programming 
HiFi, Website Sound Design


RADIO

NATIONAL RADIO

SILVER ADDY: SPANISHMASTERS ADVERTISING
Advertiser: Mi Pueblo Food Center
Title: Bicentenario Venta Parrillera (Bicentennial Independence Barbeque Sale)
Jose Cano, Creative Director/Copywriter/Original Soundtrack
Jaqueline Williamson, Voice over / Actress
Julio Miranda, Voice over / Narrator
SpanishMasters Creative Studios, Production Studios


TELEVISION

LOCAL TV CAMPAIGN

SILVER ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: Columbia Sportswear, Inc
Title: Columbia Omni Heat 2010 TV

NATIONAL TV, CONSUMER PRODUCTS

  BEST OF SHOW  
BEST OF SHOW (BROADCAST)
GOLD ADDY: GOODBY, SILVERSTEIN & PARTNERS
Advertiser: Logitech
Title: Logitech - Google TV - Ivan Cobenk
Rich Silverstein, Executive Creative Director/Co Chairman
Margaret Johnson, Executive Creative Director/Associate Partner
David Kolbusz, Group Creative Director
Croix Gagnon, Art Director
Nat Lawler, Copywriter
Elizabeth O'Toole, Executive Producer, Broadcast Production
Jan O'Malley, Producer, Broadcast Production
Whitney Ferris, Assistant Producer, Broadcast Production
Leslie Barrett, Group Account Director
Erin Fromherz, Account Manager
Elizabeth Mueller, Assistant Account Manager
Renee Fisher, Operations Manger

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: Audi of America
Title: Greencar
Paul Venables, Founder, Creative Director
Erich Pfeifer, Creative Director
Omid Rashidi, Art Director
Ashley Billings, Copywriter
Mandi Holdorf, Broadcast Producer
Bryan Buckley, Director
Hungry Man, Production Company
Dan Duffy, Executive Producer
Mino Jajoura, Line Producer
Rick Russell, Editor
John Linley, Director of Photo
Kelly Garcia, Post Producer

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: Conoco Phillips 76
Title: Kid
Paul Venables, Founder, Creative Director
James Robinson, Associate Creative Director
Jonathan Byrne, Associate Creative Director
Mandi Holdorf, Broadcast Producer
Mike Maguire, Director
The Directors Bureau, Production Company
Susan Hebert, Line Producer
Doug Walker, Editor
Andrew Legett, Assistant Editor
Jon Ettineger, Post Producer
Andrij Pavekh, Director of Photo

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra Foods
Title: Blankey
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Will Geddes, Art Director
Brad Phifer, Copywriter
Kacey Hart, Broadcast Producer
Matt Aselton, Director
Epoch Films, Production Company
Lisa Margulis, Executive Producer
Marc Marrie, Line Producer
Geoff Hounsell, Editor
Toby Irwin, Director of Photo

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra Foods
Title: Thesis
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Susan Fischer, Broadcast Producer
Steve Miller, Director
Radical Media, Production Company
Barbara Benson, Line Producer
Jim Hutchins, Editor
Donna Portaro, Post Producer

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra Foods
Title: Nightlight
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Will Geddes, Art Director
Brad Phifer, Copywriter
Kacey Hart, Broadcast Producer
Matt Aselton, Director
Epoch Films, Production Company
Lisa Margulis, Executive Producer
Marc Marrie, Line Producer
Geoff Hounsell, Editor
Toby Irwin, Director of Photo

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra Foods
Title: Science Fair
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Susan Fischer, Broadcast Producer
Steve Miller, Director
Radical Media, Production Company
Barbara Benson, Line Producer
Jim Hutchins, Editor
Donna Portaro, Post Producer

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Audi of America
Title: Friendly Competition
Paul Venables, Founder, Creative Director
Erich Pfeifer, Creative Director
Omid Rashidi, Art Director
Ashley Billings, Copywriter
Emily Moore, Broadcast Producer
Lance Acord, Director
Park Pictures, Production Company
Mary Ann Marino, Executive Producer
Aristides McGarry, Line Producer
JD Smthe, Editor
Kelly Garcia, Post Producer

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Audi of America
Title: The Spell
Paul Venables , Founder, Creative Director
Erich Pfeifer, Creative Director
Tavia Holmes, Art Director
Emily Moore, Broadcast Producer
Lance Acord, Director
Park Pictures, Production Company
Mary Ann Marino, Executive Producer
Aristides McGarry, Line Producer
Rick Russell, Editor
Kelly Garcia, Post Producer

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Audi of America
Title: Footsteps
Paul Venables, Founder, Creative Director
Erich Pfeifer, Creative Director
Jonathan Bryne, Associate Creative Director
James Robinson, Associate Creative Director
Brandon Sides, Art Director
Mandi Holdorf, Broadcast Producer
Mathew Cullen, Director
Motion Theory, Production Company
Javier Jimenez, Executive Producer
Bernard Rahill, Line Producer
Jason Webb, Editor
Jeff Cronenweth, Director of Photo

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Intel
Title: Lunchroom
Paul Venables, Founder, Creative Director
Craig Allen, Director of Integrated Production
Tyler Hampton, Associate Creative Director
Paul Foulkes, Associate Creative Director
Keith Scott, Associate Creative Director
Paul Johnson, Associate Creative Director
Kacey Hart, Broadcast Producer
Stacy Wall, Director
Imperial Woodpecker, Production Company
Doug Halbert, Executive Producer
Jeff McDougall, Line Producer
Seamus McGarvey, Director of Photo

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Intel
Title: Ballet
Paul Venables, Founder, Creative Director
Tyler Hampton, Associate Creative Director
Paul Foulkes, Associate Creative Director
Tavia Holmes, Art Director
Ashley Billings, Copywriter
Kacey Hart, Broadcast Producer
Simon McQuoid, Director
Imperial Woodpecker, Production Company
Doug Halbert, Executive Producer
Terri Shafirov, Line Producer
Doug Walker, Editor
Dion Beebe, Director of Photo

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Conoco Phillips 76
Title: Love
Paul Venables, Founder, Creative Director
James Robinson, Associate Creative Director
Jonathan Byrne, Associate Creative Director
Mandi Holdorf, Broadcast Producer
Mike Maguire, Director
The Directors Bureau, Production Company
Susan Hebert, Line Producer
Doug Walker, Editor
Andrew Legett, Assistant Editor
Jon Ettineger, Post Producer
Andrij Pavekh, Director of Photo

SILVER ADDY: GOODBY, SILVERSTEIN & PARTNERS
Advertiser: GM (General Motors)
Title: GM (General Motors) - Comeback
Jeff Goodby, Executive Creative Director
Rick Condos, Executive Creative Director
Hunter Hindman, Executive Creative Director
Jamie Barrett, Executive Creative Director/Copywriter
Todd Grantham, Associate Director of Account Managment
Rob Sondik, Producer, Broadcast Production
Karen Keoleian, Business Affairs Manager
Norman Bonney, Director of Photography
Dalia Burde, Executive Producer
Ana Orrach, Production Coordinator
Kevin Bagley, Editor
Dave Becker, Editor

NATIONAL TV, CONSUMER SERVICES

GOLD ADDY: GOODBY, SILVERSTEIN & PARTNERS
Advertiser: NBA
Title: NBA - 2011 NBA Season - Encouragement - Durant
Jamie Barrett, Executive Creative Director/Partner
Paul Charney, Associate Creative Director
Stefan Copiz, Associate Creative Director
Andy Dao, Art Director
Eric Boyd, Copywriter
Tod Puckett, Executive Producer, Broadcast Production
Conor Duignan, Producer, Broadcast Production
Mark Schermers, Account Director
Jason Bedecarre, Account Manager
Kyle Caruso, Assistant Account Manager
Danny Meiseles, Executive Producer, NBA EVP
Chris Sargent, Director

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Barclays Capital
Title: Uncertainty
Paul Venables, Founder, Creative Director
Craig Allen, Director of Integrated Production
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Daniel Kleinman, Director
Epoch Films, Production Company
Lisa Margulis, Executive Producer
Johnnie Frankel, Line Producer
Eve Ashwell, Editor
Stephen Blackman, Director of Photo

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Barclays Capital
Title: Narcissism
Paul Venables, Founder, Creative Director
Craig Allen, Director of Integrated Production
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Daniel Kleinman, Director
Epoch Films, Production Company
Lisa Margulis, Executive Producer
Johnnie Frankel, Line Producer
Eve Ashwell, Editor
Stephen Blackman, Director of Photo

SILVER ADDY: GOODBY, SILVERSTEIN & PARTNERS
Advertiser: NBA
Title: NBA - 2011 NBA Season - Encouragement - Amare
Jamie Barrett, Executive Creative Director/Partner
Paul Charney, Associate Creative Director
Stefan Copiz, Associate Creative Director
Andy Dao, Art Director
Eric Boyd, Copywriter
Tod Puckett, Executive Producer, Broadcast Production
Conor Duignan, Producer, Broadcast Production
Mark Schermers, Account Director
Jason Bedecarre, Account Manager
Kyle Caruso, Assistant Account Manager
Danny Meiseles, Executive Producer/NBA EVP
Chris Sargent, Director

NATIONAL TV CAMPAIGN

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: ConAgra Foods
Title: Soldier/Blankey/Nightlight
Paul Venables, Founder, Creative Director
Tom Scharpf, Associate Creative Director
Crockett Jeffers, Associate Creative Director
Will Geddes, Art Director
Brad Phifer, Copywriter
Kacey Hart, Broadcast Producer
Matt Aselton, Director
Epoch Films, Production Company
Lisa Marguils, Executive Producer
Marc Marrie, Line Producer
Geoff Hounsell, Editor
Toby Irwin, Director of Photo

NATIONAL TV CAMPAIGN

SILVER ADDY: GOODBY, SILVERSTEIN & PARTNERS
Advertiser: NBA
Title: NBA - 2011 NBA Season - Encouragement
Jamie Barrett, Executive Creative Director/Partner
Paul Charney, Associate Creative Director
Stefan Copiz, Associate Creative Director
Andy Dao, Art Director
Eric Boyd, Copywriter
Tod Puckett, Executive Producer, Broadcast Production
Conor Duignan, Producer, Broadcast Production
Mark Schermers, Account Director
Jason Bedecarre, Account Manager
Kyle Caruso, Assisant Account Manager
Danny Meiseles, Executive Producer/NBA EVP
Chris Sargent, Director


MIXED/MULTIPLE MEDIA

MIXED-MEDIA, LOCAL B-TO-B

SILVER ADDY: BAY AREA NEWS GROUP
Advertiser: San Jose Mercury News
Title: Big Dog
Eric Chu, MarCom Manager
Humberto Ramirez, Art Director
Donald Benson, Copywriter

MIXED-MEDIA, NATIONAL CONSUMER

SILVER ADDY: PUREMATTER
Advertiser: ecollective/ ECS Refining 
Title: ecollective Launch Campaign 
Courtney Smith, Creative Chiff Officer
Ryan Campbell, Senior Account Planner
Karen Newman, Interactive Project Manager
Diana Rich , Senior Designer
Maya Smith, Production Artist 

SILVER ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: MINI USA
Title: MINI vs Porsche Challenge 


PUBLIC SERVICE

PUBLIC SERVICE, TV

GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: Montana Meth Project/Siebel Foundation
Title: Ben
Paul Venables, Founder, Creative Director
James Robinson, Associate Creative Director
Keith Scott, Associate Creative Director
Paul Johnson, Associate Creative Director
Nicolette Spencer, Broadcast Producer
Wally Pfister, Director
Independent Media, Production Company
Susanne Priessler, Executive Producer
Denise Rocchietti, Line Producer
Paul Martinez, Editor
Airship, Assistant Editor

PUBLIC SERVICE, AUDIO / VISUAL

SILVER ADDY: HUB STRATEGY
Advertiser: Compass Family Services
Title: 'Any Given Night' Internal Video
DJ O'Neil, Director
DJ O'Neil, Writer
Leona Frey, Agency Producer
Nat Kidder, Editor
Steve Tenaglia, Editor
Pete Fleming, Editor
Jason Mitchell, Cinematography

SILVER ADDY: WEBENERTIA
Advertiser: Down Syndome Research and Treatment Foundation
Title: +15 Demo Video
Steve Ohanians, Creative Director
Danny Halvorson, Art Director
Vivian Mak, Graphic Designer

PUBLIC SERVICE, CAMPAIGN

SPECIAL JUDGES CITATION: OVERALL EXCELLENCE
GOLD ADDY: VENABLES BELL & PARTNERS
Advertiser: Montana Meth Project/The Siebel Foundation
Title: Thief/Prostitute/Junkie/Runaway
Paul Venables, Founder, Creative Director
James Robinson, Associate Creative Director
Brandon Sides, Art Director
Chip Waters, Copywriter
David Harriman, Photographer
Lilian Ojeda, Account Director
Jessica Kammerich, Account Manager
Akemi Allen, Print Producer
Noelle O'Brien, Project Manager


ADVERTISING INDUSTRY SELF-PROMOTION

SELF-PROMOTION, INTERACTIVE

SILVER ADDY: EVOLUTION BUREAU
Advertiser: Evolution Bureau
Title: EVB Holiday Fax
Stephen Goldblatt, Executive Creative Director
Aaron McGuire, Director of Technology
Sarah Inglis, Art Director
Derek Lui, Copywriter
Ben McChesney, Developer

SILVER ADDY: VENABLES BELL & PARTNERS
Advertiser: Venables Bell & Partners
Title: Superbowl Visualizer
Paul Venables, Founder, Creative Director
Lee Einhorn, Associate Creative Director/Digital Lead
David Kim, Interactive Creative Director
Ezra Paulekas, Interactive Design Director
Mike Huntley, Interactive Producer
Artifact, Production Vendor
George Johnson, Jr., Design Director, Producer
Kevin Head, Designer
Dave Cole, Flash Developer
Hadar Wissotzky, Developer

SILVER ADDY: BUTLER, SHINE, STERN AND PARTNERS
Advertiser: Butler, Shine, Stern and Partners
Title: Jamboxx

SILVER ADDY: LEVEL STUDIOS
Advertiser: LEVEL Studios
Title: LEVEL, An Agency With Sole
Alexander Mahernia, Executive Creative Director
Hillary Amborn, Art Director
Claudia Abrishami, Designer
Valerie Neuschwander, Marketing Generalist
Phil Siems, Marketing Manager
Robert Pessagno, UI Developer

SELF-PROMOTION, DIRECT

SILVER ADDY: HUB STRATEGY
Advertiser: Hub Strategy
Title: 2010 Sea Shepherd Holiday Donation T-Shirts
DJ O'Neil, Creative Director
Peter Judd, Design Director
Jen Hartford, Designer
Jason Rothman, Designer
Ben King, Designer
Peter Judd, Designer

SELF-PROMOTION, INVITATION

SILVER ADDY: HUB STRATEGY
Advertiser: Hub Strategy
Title: House Warming Invite
DJ O'Neil, Copy Writer
Jen Hartford, Designer
DJ O'Neil, Creative Director
Peter Judd, Design Director
Ben King, Designer

SILVER ADDY: LIQUID AGENCY
Advertiser: Liquid Agency
Title: Liquid New Year Card
Alfredo Muccino, Chief Creative Officer
Beryl Wang, Designer

SELF-PROMOTION, CAMPAIGN

GOLD ADDY: PUREMATTER
Advertiser: PureMatter
Title: PureMatter Dead Website Campaign
Courtney Smith, Chief Creative Officer
Karen Newman, Interactive Project Manager
Sam Fontejon, Programmer


ELEMENTS OF ADVERTISING

LOGO

GOLD ADDY: PUREMATTER
Advertiser: ecollective/ECS Refining
Title: ecollective Logo
Courtney Smith, Creative Chief Officer
Ryan Campbell, Senior Account Planner
Bart O'Dell, Designer

GOLD ADDY: STEPHANIE LUCAS CREATIVE DIRECTION
Advertiser: Napa Valley Cooking School
Title: Napa Valley Cooking School Logo
Stephanie Lucas, Creative Director/Designer

SILVER ADDY: LIQUID AGENCY
Advertiser: Local.com
Title: Local.com
Alfredo Muccino, Chief Creative Officer
Dave Williams, Creative Director
Juli Unger, Design Director

SILVER ADDY: LIQUID AGENCY
Advertiser: Careerbliss
Title: Careerbliss Logo
Alfredo Muccino, Chief Creative Officer
Boyd Tveit, Creative Director
Jessica Mumper, Designer

SILVER ADDY: LIQUID AGENCY
Advertiser: Cylenergy
Title: Cylenergy Logo
Alfredo Muccino, Chief Creative Officer

SILVER ADDY: LIQUID AGENCY
Advertiser: San Jose Parks Foundation
Title: San Jose Parks Foundation Logo
Alfredo Muccino, Chief Creative Officer
Mary Harrison, Junior Designer

SILVER ADDY: LIQUID AGENCY
Advertiser: Tunerfish
Title: Tunerfish Logo
Alfredo Muccino, Chief Creative Officer
Jose Covarrubias, Executive Creative Director

ILLUSTRATION

GOLD ADDY: WEBENERTIA
Advertiser: DC Systems
Title: DC Systems Illustration
Steve Ohanians, Creative Director
Danny Halvorson, Arts Director

PHOTOGRAPHY, COLOR

GOLD ADDY: MEL LINDSTROM PHOTOGRAPHY
Advertiser: Mel Lindstorm Images
Title: Dust Storm
Mel Lindstrom, Photographer

PHOTOGRAPHY, DIGITALLY ENHANCED

SILVER ADDY: WEBENERTIA
Advertiser: Niamaj
Title: Niamaj
Steve Ohanians, Creative Director
Danny Halvorson, Art Director

PHOTOGRAPHY, CAMPAIGN

SILVER ADDY: MEL LINDSTROM PHOTOGRAPHY
Advertiser: Mel Lindstorm Images
Title: Board Portraits
Mel Lindstrom, Photographer
Shali Nguyen, Creative Director

SPECIAL EFFECTS, INTERNET

SILVER ADDY: DOJO
Advertiser: LG Electronics
Title: LG dLite Brillant Together/ Music Video
Mauro Alencar, Partner/Executive Creative Director
Geoff Edwards, Partner/Executive Creative Director
Michael Leibowitz, Copywriter
Chris Masse, Art Director
Annie Uzdavinis, Senior Producer
PARANOID, US, Production Company
Paranoid Design Studio, VFX / Animation
LIGHTS, Music
Lime, Mix
New Hat, Color

MUSIC ONLY

SILVER ADDY: WEBENERTIA
Advertiser: Down Syndome Research and Treatment Foundation
Title: +15 Demo Video
Steve Ohanians, Creative Director
Danny Halvorson, Art Director
Vivian Mak, Graphic Designer

SILVER ADDY: ZOOKA CREATIVE
Advertiser: The Dial Corporation
Title: Purex Complete Crystals Softener - Music
Steve Decker, President
James Bladon, Composer


LOCAL-ONLY CATEGORIES

LOGO

SILVER ADDY: ZOOKA CREATIVE
Advertiser: Jamba Juice
Title: Jamba Express Logo Design
Matt Hall, Senior Graphic Designer
Chase Campbell, Senior Graphic Designer
Crystal Villegas, Graphic Designer
Jackie Ngo, Graphic Designer

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