National Student Advertising Competition
Nearly 150,000 advertising professionals across the nation have jump-started their careers through the American Advertising Federation National Student Advertising Competition. This year JCPenney is the 38th sponsor of NSAC. For almost forty years, this competition has provided college students the hands-on, practical experience necessary to be competitive in this industry.
The 2011 competition requires college chapter members to develop a 32-page marketing campaign and a 20 minute presentation in response to a case study co-authored by JCPenney and the AAF Academic Committee.
Each student team first participates at the district level (Northern California and Northern Nevada are in District 14) and then winning teams advance to the national level.
Student teams will pitch their campaign to a judging panel selected by the sponsor during the National Conference held in San Diego, June 2-4, 2011.
Year after year, the quality of work and level of creativity surpasses the previous year and sponsors have been known to implement the best ideas generated by these impressive, high-caliber student teams. Mike Boylson, Executive Vice President, Chief Marketing Officer, JCPenney Company said “JCPenney is thrilled to be the 2011 National Advertising Student Competition sponsor. We are eager to see what ‘Big Ideas’ will emerge from some of the most talented student advertising minds today.”
If you are interested in learning more about NSAC, click here
UC Berkeley's ImagiCal wins AAF/District 14’s 2009 National Student Advertising Competition
Places third out of eighteen schools at Nationals in Washington, D.C.
The nation's premier student advertising competition, NSAC showcases the talent and creativity of individuals who represent the future of the advertising industry. Out of the more than 140 schools that participated in the district competitions this spring, 18 teams advanced to this week's final round of competition.
There they presented their campaigns to executives representing The Century Council, the Advertising Council, a nonprofit organization that marshals the pro-bono resources of the advertising and media industries to create public service campaigns, and the American Council on Education (ACE), the major coordinating body for all the nation's higher education institutions. Both the Ad Council and ACE assisted The Century Council in developing the case study.
The UC-Berkeley ImagiCal presenters and most of the team traveled to Washington, D.C. to pick up third place in the 2009 NSAC. Greater San Francisco Ad Club has been a continuing supporter of the local college and university teams in the Bay Area and northern California. GSFAC has supplied airfare and accommodations funding for many teams from the very beginning of the competition. In the 1980s both San Jose State and San Francisco State were National winners, and few years pass without District 14 placing in the top three nationally.
“The NSAC offered The Century Council the ability to gain insight from students on what would be an effective communications campaign to persuade the people they know best - their peers - to stop engaging in dangerous overconsumption of alcohol," said Ralph Blackman, President & CEO of The Century Council. "Because The Century Council stands firm on its commitment to the 21 year old drinking law, we remain committed to providing students, parents, administrators and the entire campus community with the educational resources they need to fight alcohol abuse on campus. We appreciate the strong support of the Ad Council and ACE, and have been incredibly impressed by the passion and attitude the students have brought to this challenge. We congratulate all of the competition's participants and thank them for their hard work."
To visit ImagiCal, click here