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  • January 07, 2014 10:30 AM | Anonymous


    AdCamp is a one-week program that exposes students in grades 10–12 to the many facets of advertisingundefinedbrand management, creative process, media, account planning, public relations, market research and more. They apply what they learn from industry experts to create a compelling marketing campaign.

    Locations & Dates
    • AdCamp Chicago: June 22–27, 2014
    • AdCamp Washington DC: July 13–18, 2014
    • AdCamp New York: July 27–August 1, 2014

    Be a Part of AdCamp
    AdCampers need your financial support as a program sponsor or a scholarship provider to deserving multicultural students. You can also host industry immersions, conduct advertising lectures, assist in the development of their marketing campaigns and much more.

    Get Involved Today
    To learn more about AdCamp, view a brief informational video and review sponsorship opportunities, please visit aaf.org.
  • January 03, 2014 12:32 PM | Anonymous

    Putting "Your" Diversity into Action within the Advertising Industry

    Greater SF Ad Club members are invited to attend an AD2SF-hosted panel discussion about how professionals can learn on how to present and use their diverse background as an advantage when interviewing, working with clients, working within the office and moving up the corporate ladder.

    Refreshments will be provided. Join us on January 22nd. For complete information, visit Eventbrite.

    Registration is FREE for GSFAC Members who register on our site.
    • When: Wednesday, January 22nd, 6:00–8:00pm
      • 6:00–6:30 Welcome Reception
      • 6:30–7:30 Panelist Discussion
      • 7:30–8:00 Networking
    • Where: MRM (600 Battery Street)
    • Costs: Free for GSFAC members; $20/non-members
    Moderator: TBD from MRM

    Panelists:
    • Aaron Jones, Local Sales Manager- Univision Communications
    • Abraham Alegria, Associate Media Director- T3
    • Eugen Rivers II, Mobile Account Director – Supersonic Ads
    • Lupe de los Santos, Group Manger, Hispanc Entertianment Marketing -The Clorox Company
    • Linda Castillo, Founder of Modern Latina
    AD2SF members must register on Eventbrite. Non-members may register here or on Eventbrite.
  • December 19, 2013 8:00 AM | Anonymous


    WASHINGTON, D.C. — In an effort to further mainstream its inclusion initiatives, the American Advertising Federation is moving the Diversity Achievement & Mosaic Awards and Forum to its ADMERICA! National Conference where the subject can easily reach a larger audience of AAF corporate and individual members. This year's program will take place on May 29-30, 2014 at the Boca Raton Resort & Club in Boca Raton, FL.

    “Multicultural marketing is now a top-line priority for corporate clients and the work that results from this need is innovative and extraordinary. To better shine a spotlight on these campaigns and individuals, the Diversity Achievement & Mosaic Awards Dinner and Forum will now be a part of our national conference. This upcoming year’s ceremony will once again recognize and honor successful integrated multicultural marketing and inclusion efforts as well as individuals and companies who have increased awareness of diversity within the advertising industry through motivation, education and opportunity.” – Connie Frazier, Chief Operating Officer, American Advertising Federation

    The AAF hosted the first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to host the Diversity Achievement & Mosaic Awards and Forum during Advertising Week New York. The ceremony acknowledges agencies, companies and individuals who have been steadfast in their commitment to creating an industry which is inclusive in its workforce, messaging and business relationships.

    For more information or to submit nominations for this year’s ceremony, please visit the Diversity Achievement & Mosaic Awards webpage or contact Kai Jones at kjones@aaf.org.
  • December 11, 2013 6:30 PM | Anonymous


    AD2SF's Public Service Committee has taken on the Bay Area Advertising Relief Committee (BAARC) as a new client. They aim to promote the organization through Public Relations, Branding and Marketing and Advertising efforts.

    To this end, they have asked the Bay Area advertising and media community to complete a brief surveyAnyone who completes the survey will be rewarded with either $5 off your next AD2SF event or $20 off a new AD2SF Membership (promotions expire January 31, 2014).

    Greater SF Ad Club encourages all its members and friends to help AD2SF in this worthy endeavor.
  • December 11, 2013 1:08 PM | Anonymous


    2013 STAR Holiday Party: Celebrating Bay Area STAR’s 30th Anniversary

    • WHEN: Thursday, December 19th • 3:00 PM – 8:00 PM
    • WHERE: Westin St. Francis Hotel, Imperial 32nd Floor • 335 Powel Street • San Francisco
    • COST: 
      • $100 for Member Individual Tickets
      • $900 for Member Group of 10 Tickets
      • $125 for Non-Member Individual Tickets
      • $1000 for Non-Member Group of 10 Tickets
    • Cocktail Attire Requested
    Appetizers and food stations will be provided. Raffle prizes include:
    • Four 3-day Park Hopper passes to Disneyland Resort
    • Four Suite Tickets to Clippers game at Staples Center in LA
    • Four Warriors tickets to game at Oracle Arena
    • Four Diamond tickets to an SF Giants game with a tour of the studios and media truck
    Visit bayareastar.org for more information and to purchase tickets.

    Star is offering GSFAC Members and Friends a 20% discount on individual tickets. To take advantage of this offer, please contact Karie Yost directly at 408-249-7682 or karie.yost@bayareastar.org and tell her the Ad Club sent you.

    The Bay Area Society for Television, Advertising and Radio is a professional, non-profit promoting the business interests of media and advertising companies around the SF Bay Area.
  • December 03, 2013 10:00 AM | Anonymous


    Grab your grass skirt, it's time to luau your way into the holidays at the beach. North Beach!


    Join Greater SF Ad Club and AD2SF as we co-host our second annual holiday party. We'll have appetizers, umbrella drink specials, a raffle and more. See you there!
    • Where: Bamboo Hut, 479 Broadway (near Kearny)
    • When: Thursday, December 12th • 5:00 - 7:00 PM
    • Cost: $10/members • $20/non-members • admission includes one drink coupon
    • Attire: Hawaiian beach cool or business casual – you decide!

  • November 22, 2013 11:39 AM | Anonymous


    In partnership with Omnicom Group, this year the American Advertising Federation will debut the Most Promising University as a part of the 2014 Most Promising Minority Students Program, which takes place on February 11-14, 2014 at the Roosevelt Hotel in New York City. The Most Promising University session will cover decision making, how to navigate office politics, conflict resolution and negotiation, among other topics in an effort to equip MPMS participants with insights and skills that will help them to achieve success as they begin their advertising career.

    “Omnicom is extremely proud to launch and sponsor the Most Promising University. It speaks to the heart of Omnicom's culture – developing and nurturing talent. There is no doubt that in recent years there has been an emphasis on broadening the pool of young, creative multicultural talent in the ad industry, but if there’s no mechanism in place to coach these individuals on how to leverage their unique points of view and talent within our industry, we will never move beyond first base – and this is what we hope to achieve through the creation of the Most Promising University.” – Tiffany R. Warren, Senior VP, Chief Diversity Officer, Omnicom Group and President, ADCOLOR®, MPMS Class of 1997.

    2014 celebrates the 19th Class of Most Promising Minority Students, and since 1995, it has jumpstarted the careers of more than 600 multicultural advertising professionals. This week-long program also features industry immersions, speaker panels, networking and job opportunities. In addition to Omnicom Group, sponsors include Pepsi, Publicis Groupe, CNN, Deutsch, General Mills, Interpublic Group, Leo Burnett, McCann Worldgroup, Energy BBDO, Hill Holiday, and Condé Nast.

    “Besides industry-specific knowledge, these students must also develop their own leadership acumen and savvy in order to navigate and thrive in an industry where career paths aren’t necessarily clearly defined. With this new addition to the program curriculum, AAF looks forward to providing these talented students with yet another set of tools that will position them for both professional and personal success. The more we can prepare these Most Promising students on these ‘outside-the-classroom’ experiences, the better retention we will have in the industry as well.” – Connie Frazier, Chief Operating Officer, American Advertising Federation.

    For more information about the Most Promising Minority Students Program or to become a sponsor, please contact Kai Jones at kjones@aaf.org. And visit AAF.org.

  • November 22, 2013 11:19 AM | Anonymous


    Senator Max Baucus, D-Mont., Chairman of the Senate Finance Committee released draft tax reform legislation today that takes direct aim at advertising (section 23, page 104). The bill would only allow 50% of advertising expenses to be deducted in the current year, with the remaining 50% amortized over 5 years.

    It is critically important that the advertising industry speak loudly and clearly to Senators and oppose any limitation on the full tax deductibility of advertising. Please contact your Senators today and ask them to oppose any change to the tax treatment of advertising.

    The full current year deduction for advertising expenses should be preserved because:
    • Advertising – local, regional and national – generates $5.6 trillion in total economic activity for our country and helps support 22.1 million, or 15% of all jobs in the U.S. economy. The stimulus generated by advertising brings jobs and sales to every state and to every community. Even a modest reduction that limits the amount a business may deduct of its total advertising spending could have a devastating impact on jobs and economic activity.
    • For 100 years the Tax Code years has rightly permitted businesses to deduct the full cost of their advertising, just as it permits the deduction of other business costs like salaries, rent, utilities and office supplies. It is not a special preference or deduction, it is a normal and necessary expense that a business must pay to communicate with customers and generate sales.
    • Nobel prize-winning economists who have looked at the advertising deduction have concluded that nothing in the economic literature justifies a change in tax policy. They have argued it makes no economic or common sense to make businesses pay more for advertising.
    • Making advertising more expensive would only cause a decline in ad spending and cost jobs, since every $1 spent on advertising leads to $20 in economic activity.
    • The proposal also does not consider that companies buy new advertising each year and would feel the brunt of this tax annually. Not only would they have less money to spend on advertising year after year, but media companies would also be impacted as advertisers would be forced to reduce their ad buys.
    Senators can be easily contacted though the U.S. Senate website. Just look for “Find Your Senators” in the upper right hand corner of the page.

    Please circulate this alert to other members of your company and/or ad club and report back to me any response you may receive. Do not hesitate to let me know if you have any comments or questions. Thank you for your assistance with this vital matter.

    Clark Rector
    Executive Vice President-Government Affairs
    American Advertising Federation
  • October 31, 2013 10:30 PM | Anonymous


    "MAKE STUFF PEOPLE CARE ABOUT"

    Greater San Francisco Ad Club is proud to present the first in a new series of agency open houses. GREATER> STUFF lets you see the inner workings of the Bay Area’s top shops. Learn about their work, success stories, philosophies and culture. 

    Join us on Thursday, November 14, for our first event at Goodby Silverstein and Partners.

  • October 31, 2013 8:00 PM | Anonymous

    VisualMedia 013 is a conference for marketers, designers, creative directors, printers, media buyers, and for anyone in the visual media industry who earns a living by providing creative services to their customers. 

    VM013 Expressions is packed with opportunities to learn, grow, play, and connect and features two keynotes, 12 seminars with 3 tracks on the hottest topics by leading industry-professionals, an evening networking party with hors d’oeuvres and beverages, prizes, and more.

    GSFAC members can attend the reception for free. And they can get a 15% discount on the afternoon seminars.
    • Use code GRSFAC for a 15% DISCOUNT on afternoon seminars;
    • Use code SFAD for FREE REGISTRATION to the Evening Network Party.
    Note: registrations must be completed by no later than Monday, November 4, to take advantage of these discounts.

    Complete event information can be found at visualmedia013.org.
© 2017 Greater San Francisco Ad Club. PO Box 2690, San Francisco, CA 94126 • P: 510-658-4883 F: 925-658-1063. Serving San Francisco, San Mateo, Marin, Sonoma, Solano, San Joaquin, Contra Costa, and Alameda counties. Membership in GSFAC automatically includes membership in the American Advertising Federation (AAF), the oldest and largest advertising association in the country.
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